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Video: Loyalty 360 thought leadership series

I recently had the chance to chat with Loyalty360 on how brands are adapting their outreach initiatives, and how marketers are recalibrating playbooks to be successful in Q3 and Q4.

It’s quite strange to make predictions right now about how businesses will reopen back up for business. Still, I think it’s a fair assumption to assume customer loyalty will be a critical component of success for the brands that do succeed in the new normal.